Rock City Wings to close May 31

Render hopes “regroup,” reopen late 2015, early ’16

By Kevin Spradlin
PeeDeePost.com

Rock City Wings LLC is planning to shut down on Sunday, May 31 after fewer than nine months in business.

Ursula Render said she hopes to reopen later this year or in early 2016.

Submitted photo Rock City Wings owner Ursula Render plans to reopen later this year or in early 2016 after reorganizing her original business plan.

Submitted photo
Rock City Wings owner Ursula Render plans to reopen later this year or in early 2016 after reorganizing her original business plan.

Render opened to great fanfare — and great chicken wings — on Sept. 19 in the Broad Street Square strip mall along East Broad Avenue in Rockingham. But she did so with an expectation of a business partner that failed to live up to expectations.

“I’ve got to restart, regroup and redo the business correctly,” Render told The Pee Dee Post Monday morning. “My passion for cooking has always been there.”

Render returned to her hometown last summer to help family through personal hardships, including the loss of a close family member. With more than 20 years in hospitality, Render said she’d always planned to return to Rockingham as a business owner. The business model she had in mind, however, was different than the one offered. A business partner made the situation possible, but that partnership didn’t pan out as planned, she said.

There have “been some challenges,” said Render, noting the temporary shutdown is a chance to “regroup.”

Patronage wasn’t one of them. Render said customers were very supportive of the restaurant and she hopes that in opening up again with a new business plan, and possibly a new partner, that revenue could triple.

“My name is getting out there,” she said. “I know my wings taste better than any of the wins in the area. I know it’s a good thing.”

The business could reopen in another location, Render said, but the Rock City Wings name will remain.

“Hopefully this go ’round will be much better,” Render said. “I’m hoping (to reopen) before the end of this year, but definitely next year.”

Like Danny Hayes and the House of Fish, which occupied that location prior to Rock City Wings, Render said limitations on signage was a problem.

Questions can be directed towards Render by phone at 910-434-4878.

Filed in: Business, Featured News, Latest Headlines, News, Rockingham

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  • Earlybird54

    The city refused to work with Hayes with the House of fish and that location is not a good place for a restaurant not knowing it is there with out the proper Signs the city refuses to allow it and is a huge problem here as it shows . We have so many empty buildings on Broad Street and through out Rockingham with all the business’s that are continually closing due to the neglect of the city Wanting to revitalize Rockingham but its not working because they do not know how to get it done . But with the city council in place here this city of ours is Failing and business’s are closing up and moving to other counties as the House of Fish . Hope it will work out for you ,but I would relocate if possible to another location even if you stay here or to make it work as I think you will I would move out of there. Best of luck

  • Brandie Watkins

    The best wings in Rockingham ever. I think the location is not a good restaurant location. I went there yesterday and will continue to support this restaurant. Highly
    Hopefully she will find a better location because her wings are too good.

  • Earlybird54

    Brandie I feel that with the food and wings she serves is great , and she will do better out on Broad St where customers will see her location better. Hope she does well

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