Social media seminar a big hit with small group

Staff report

HAMLET — The turnout was small. The impact was big.

Theron Harrington and Kevin Spradlin both walked away from a three-hour “How to set goals for social media campaigns” presentation by Tangram Media Inc.’s Sven Schaefer with enough ideas to make both start-ups a success — with more than a little bit more work.

The free seminar was coordinated by Deborah Hardison of the Small Business Center at Richmond Community College. Schaefer’s presentation took place in a small room inside Cole Auditorium. A laptop, a large flatscreen television and Schaefer’s many years of knowledge and experience making social media outlets work for business owners were all that was needed to generate conversation that could have gone for much longer than the allotted three hours.

Kevin Spradlin | PeeDeePost.com Sven Schaefer, left, of Tangram Media in Pinehurst, works with Theron Harrington, of Go Green Cleaning Team in Rockingham, on how to best utilize social media to build his cleaning business.

Kevin Spradlin | PeeDeePost.com
Sven Schaefer, left, of Tangram Media in Pinehurst, works with Theron Harrington, of Go Green Cleaning Team in Rockingham, on how to best utilize social media to build his cleaning business.

Harrington, of Rockingham, turned down a promotion at work to focus on Go Green Cleaning Team LLC, a commercial and residential cleaning business. Spradlin, also of Rockingham, is entering his fifth week as managing editor of PeeDeePost.com, an online Richmond County news outlet that’s quickly building a loyal following.

Schaefer covered, among other things, how to create a media campaign using social media, how to use search engine optimization to grow your business and using social media as a marketing tool.

Schaefer, a former German Air Force jet pilot, encouraged Harrington and Spradlin both to establish, if they haven’t already, business profiles on Twitter, Pinterest, Instragram, Facebook and other social media outlets and join them together through a blog or website. He also emphasized the importance of Google Analytics, a free program that offers exhaustingly thorough statistics for a business owner to evaluate the effectiveness of a paid social media campaign.

Each social media post, Schaefer said, should seek to entertain, educate or empower the reader — and if all three at the same time, so much the better.

Richmond Community College’s Small Business Center supports the development of new businesses and the growth of existing businesses by being a community-based provider of counseling, training, and resource information. The center is directed by Deborah Hardison.

According to the Small Business Center, “Social Media Marketing is becoming increasingly important to businesses who want to be successful online. Like in any other business effort the definition of goals is a top priority. In this course examples on how to set goals for social media are being taught as well as their control and improvement with the help of on- and offline analytic and statistics.”

A classroom example included a post on The Pee Dee Post’s Facebook page that, without a photo, simply mentioned the website and that Spradlin was a participant in the seminar. In less than three hours, the post garnered 81 “likes” — not bad, all present agreed, for a post that essentially offered readers nothing new.

 

 

Filed in: Business, Featured News, Latest Headlines, News

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  • http://tangrammedia.com Sven Schaefer

    Thanks Kevin,
    Love the article – great job.
    Looking forward to meet you again soon.

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